Mediabuyz Vol.1 — How Meta Ads Actually Work

The foundation every Meta advertiser needs.

Most advertisers lose money on Meta because they skip the fundamentals. This volume covers how the algorithm works, how the auction functions, what the learning phase actually is, and why your campaign structure matters more than most people realise.

• How the Meta algorithm optimises ad delivery
• The auction explained — why it's not just about the highest bid
• CBO vs ABO — when to use each
• The learning phase — what resets it and how to protect it
• Cold, warm, and hot audiences
• The pixel and conversion events explained
• The metrics that actually matter

No fluff. Just what works. — Mediabuyz